A typical digital signage network includes four key elements: 1) A remotely located Central Server, 2) Display Panels installed at various HOST locations, 3) A networked Media Player (netbook computer) installed near the Display, and 4) a means to communicate with the Player (CAT-5 cable, Wireless, or Cellular).
The Player receives content from the Central Server over the Internet and plays the contents on one or more Display Panels located on our network.
To update an image, we simply upload a new or updated file using our Content Management Software. The Server then transmits the file wirelessly to the local Media Player at each HOST location. Then the updated content immediately appears on the entire network or portion of the network.
How is Digital Signage Different?
First, Digital Signs reach Consumers where they are: in a grocery store, in a gym, in a restaurant – with a message relevant to their environment. That is, it picks up where TV, newspaper, and online advertising leave off since it reaches targeted audiences while they are out of their home and in a purchase-friendly environment.
Second, Digital Signage is dynamic. Screens can deliver specific messages based on time of day. For example, customers in a restaurant might see ads for coffee and bagel specials in the morning and ads for dinner entrees in the late afternoon and evening. And text or other screen elements can move or change to draw the eye of the viewer to a specific area of the screen.
Third, Digital Signage allows businesses to leverage their existing digital content. You probably already have a digital logo and an existing print advertisement. It is relatively easy to re-purpose your current content for Digital Signage. This gives you a path to get up and running quickly.
How is Creative Digital Signs, LLC Unique?
CREATIVE Digital Signs, LLC is a new digital-out-of-home network dedicated to providing a custom solution for your business. Everyone's needs are unique, and we are flexible enough to handle your specific requirements.
We accomplish this by:
- Providing visually appealing, information-rich content designed to maximize viewership;
- Continually optimizing our message delivery system, using mobile and other technologies;
- Measuring and reporting viewership, where applicable;
- Partnering with reliable, proven software and hardware providers.
Digital out-of-home advertising is forecast to be one of the fastest-growing advertising media over the next four years, with spending expected to nearly double by 2013. Advertisers spent 4 billion dollars in Digital Signage ad spending in 2012 out of a worldwide total advertising budget of $488 billion dollars.
Utilizing recent data and a very conservative compound annual growth rate (CAGR) of 26 percent, Intel forecasts 10 million media players and a corresponding 22 million digital signs by 2015. Sixty-seven percent of Americans say that they have encountered some sort of digital out-of-home screen in the past month according to a new report from Adcentricity. And screens in retail locations alone, such as grocery stores, convenience stores, and drug stores, already reach fifty-three percent of Americans.